Joins MACH Alliance to Promote Open and Flexible Software Ecosystems Joins MACH Alliance to Promote Open and Flexible Software Ecosystems

San Francisco, June 23rd, 2020 — Today, commercetools, Contentstack, and EPAM Systems (NYSE: EPAM) united to launch the MACH Alliance, a group of independent future-thinking tech companies dedicated to driving awareness for the benefits of software ecosystems that provide flexibility and openness. was chosen among many other companies to be a part of the MACH Alliance as a preferred Search and Product Discovery vendor. Constructor enables retail companies to quickly implement a best-in-class search and discovery platform that provides consumers with fast, personalized shopping experiences in-session and generates outsized increases in business KPIs — whether you’re driving attractive results, revenue, conversions, conversations, or all of the above.

“The primary goal of the MACH Alliance is to drive awareness for the benefits of software ecosystems that provide the flexibility and openness the old software giants are simply incapable of delivering,” Matthew Baier, board member of the MACH Alliance says. “The demand for flexibility and speed has been increasing for years and the pressures on enterprises caused by the global pandemic will only accelerate that. Every company deserves an amazing, connected customer experience. The alliance will also serve as an advisor and help companies build out their tech ecosystems.” 

The “MACH” namesake is inspired by the supersonic speed at which software ecosystems can better serve enterprise customers, and the MACH (Microservices and API-first, Cloud-native SaaS, and Headless) architecture, which is a testament to the alliances’ commitment to the next generation of technologies shaping the future of customer experience. 


Constructor’s cloud-based solutions use natural language processing, machine learning-enhanced results ranking, and collaborative personalization to deliver powerful user experiences across all facets of product discovery — from search to browse, recommendations, and autosuggest — for leading retail brands like Sephora,, Bonobos, and more. Whether search results are optimized for relevance, revenue, conversions, conversations, or all of the above, Constructor enables site owners to transform search into a competitive advantage.

About the MACH Alliance

The MACH Alliance was formed in June 2020 to help enterprise buyers break free from the technology created by the software of the late 1990s and early 2000s. Founded by commercetools, Contentstack, and EPAM Systems (NYSE: EPAM), the alliance aims to provide an alternative to the monolithic enterprise software suites that lack the speed, flexibility, and openness modern businesses need to succeed. The MACH Alliance’s mission is to demonstrate the advantages of an open technology ecosystem for enterprises, while showing the industry the pitfalls of the legacy enterprise players. To achieve this, the MACH Alliance is open to the technology companies and individual industry experts who share the same vision for the future. For more information about the MACH Alliance and how to join, visit: