AI-first site search ideas and news
Search personalization, utilizing behavioral data and AI, represents a unique opportunity for sites seeking a customer experience advantage. Learn how to reap rewards like customer loyalty, brand elevation and incremental revenue from search.
Get the latest on search science and Constructor.
For many years, "relevance" was the goalpost for search engines, and it’s easy to understand why. Relevance is intuitive, and it was a good enough goal in the early days of search. Times have changed, especially with ecommerce search.
As an ecommerce merchant, you go to great lengths to monitor, analyze and improve every interaction that visitors have with your website and mobile apps. But your ecommerce search is languishing.
It’s 2018. Search engines are plentiful and free-of-charge across the Internet. From Google, to Amazon to your ecommerce site, shoppers have multiple options where they can easily seek information, compare products, and make purchase decisions.
Learn how search scientists measure "precision" and "recall," and how they leverage these metrics into improved relevance and purchases.