ATTRIBUTE ENRICHMENT
Product Data That Works Harder (So Your Merchandisers Don’t Have to)
Constructor’s Attribute Enrichment automatically generates new attributes and categories. Enrich product data to expose customers to a broader range of products, enable advanced search filters, and let buyers find exactly what they want— fast.
Provide the context buyers and internal teams need
Relying on vendor attributes? It’s a gamble. DIY? Overtime city. Attribute Enrichment kicks manual work aside and enriches key product data attributes your customers need to find the products they love.
Because a dress isn't just a dress
Every product is unique: its categories, its attributes, and its nuances. Allow your customers to find the answers to their questions on your site and boost your KPIs by making conversions and minimizing returns with accurate, complete product data.
Universal category enrichment
Experience consistency across complex catalogs and third-party data with auto-enriched categories. Attribute Enrichment reduces errors that come from manual work and learns what attributes are important to customers so Constructor can extract and display them at the perfect time.
Catalog management made easy
Keep your catalogs clear, updated, and accurate, minus the manual headache. Accurate and complete product data at your fingertips. It’s catalog management made easy.
Because a dress isn't just a dress
Every product is unique: its categories, its attributes, and its nuances. Allow your customers to find the answers to their questions on your site and boost your KPIs by making conversions and minimizing returns with accurate, complete product data.
Universal category enrichment
Experience consistency across complex catalogs and third-party data with auto-enriched categories. Attribute Enrichment reduces errors that come from manual work and learns what attributes are important to customers so Constructor can extract and display them at the perfect time.
Catalog management made easy
Keep your catalogs clear, updated, and accurate, minus the manual headache. Accurate and complete product data at your fingertips. It’s catalog management made easy.
HOW IT WORKS
Product data enrichment under the hood
Data Gathering
Extract, clean, and prep your ecommerce platform’s raw data using our advanced ML tools.
Integrate as Needed
If needed, we’re able to integrate with third-party services for data annotation, enhancing our models and your product data.
Algorithm Training
We pump up our proprietary algorithm with your prepped data, sharpening its product category and attribute ID skills.
Attribute Predictions
Our trained model predicts attributes for new products. It learns, improves, and gets better with each shot.
Introducing...New Attributes!
From inputs and trained models, we birth new product attributes, refining your product data and discovery process.
Don't just trust AI. Understand it.
In this guide, we unravel how Constructor smooths out and boosts your merchant team’s searchandising workflows. Get a behind-the-scenes look at our total searchandising functionality — from what the AI helps with to what you can do when you choose to manage by exception.
We’ll explore two main territories:
- Site search and browsing features
- Comprehensive product discovery across your site
Very clear after looking at Constructor’s data
“We had a swimwear brand that had an extremely high search frequency on our site. We didn’t carry it before we had Constructor. Our legacy vendor had that information too, but it wasn’t clear how the search was trending because it was hard to find.
It was very clear after looking at the Constructor data that we absolutely needed to carry this line. Anyone on the team could see that.”
Alexander Sienkiewicz
Chief Marketing Officer, SwimOutlet
Taking the monotonous work out of my
merchandising role
“I love…being able to focus on searchandising based on how search terms are performing.
Constructor is ahead of the game in predicting what the customer wants when searching a website. Between suggesting search terms when the customer is typing and showing results based on AI, it is taking the monotonous work out of my merchandising role.”
Alexis H.
Ecommerce Site Merchandising Manager
"We had a swimwear brand that had an extremely high search frequency on our site. We didn’t carry it before we had Constructor. Our legacy vendor had that information too, but it wasn’t clear how the search was trending because it was hard to find.
It was very clear after looking at the Constructor data that we absolutely needed to carry this line. Anyone on the team could see that."
Alexander Sienkiewicz
Chief Marketing Officer, SwimOutlet
"Constructor is ahead of the game in predicting what the customer wants when searching a website. Between suggesting search terms when the customer is typing and showing results based on AI, it is taking the monotonous work out of my merchandising role."
Alexis H.
Site Ecommerce Merchandising Manager
Built on transparent, integrated AI
Our Al doesn’t just work in isolation, it works in seamless integration with the rest of the platform. With Constructor’s Native Commerce Core™, you’re built on a foundation that evolves with every user interaction.
See how Constructor can help unlock the potential of your search and product discovery experience.
Your customers demand a personalized shopping experience, and any friction felt is a customer lost. Book a demo to understand how our composable, AI-powered technology surfaces merchandising data, personalizes the user experience, and increases revenue.
Product discovery results you can trust — and verify.
Tangible ROI proven in under 4 weeks — learn how.