Home and living ecommerce company Home24 is improving product search on its website and mobile app through a partnership with Constructor that will enable more feature-rich, intuitive and personalized experiences for shoppers. Harnessing Constructor’s AI-based platform for product search and discovery has helped the retailer realize double-digit growth in search conversion.
Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs, spanning furniture, tabletop accessories and more. The retailer aims to have something for everyone and every budget, but the sheer volume of options made product discovery difficult for customers.
The retailer only had a limited number of fields for searchability, which often left shoppers unable to get results for specific, multi-part queries such as “bed without box spring” or “lamp with three bulbs.” Additionally, Home24 lacked the ability to filter search results by key attributes such as size, style, material, color or price.
Home24 now uses Constructor’s clickstream behavioral data, AI and advanced machine learning algorithms to personalize results for each shopper and their cross-channel journey, as well as optimize results to Home24’s own KPIs. The search engine now uses natural language processing to infer intent even from complicated queries, which helps customers filter results to find the right items faster.
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The retailer also introduced Constructor’s “searchandising” capabilities, such as autosuggest, analytics and AI-powered synonyms. These have helped reduce the time Home24’s ecommerce spends manually implementing redirects to category pages.
“Our huge product assortment is important to our business, and it’s something our customers love,” said Init Khurana, Senior Product Manager at Home24 in a statement. “But with a big catalog, we have a big responsibility to shoppers: We need to make it easy and enjoyable for them to find what they want and need. Now, with Constructor’s technology, when shoppers across channels search for items, they instantly see attractive results that prioritize their tastes, history and in-the-moment needs.”
