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It’s that time of year again—when children and adults alike revel in the magic of the season. But there's something even scarier than after-Christmas credit card bills -- something that even ecommerce companies are scared to mention...
For many years, "relevance" was the goalpost for search engines, and it’s easy to understand why. Relevance is intuitive, and it was a good enough goal in the early days of search. Times have changed, especially with ecommerce search.
As an ecommerce merchant, you go to great lengths to monitor, analyze and improve every interaction that visitors have with your website and mobile apps. But your ecommerce search is languishing.
It’s 2018. Search engines are plentiful and free-of-charge across the Internet. From Google, to Amazon to your ecommerce site, shoppers have multiple options where they can easily seek information, compare products, and make purchase decisions.