True personalization down to the individual.
Constructor Search uses collaborative personalization to make personalized search recommendations for every user with every query. Personalization is a proven strategy for improving customer loyalty and revenue. And Constructor customers are reporting up to 6% lift in “add-to-cart” transactions solely from collaborative personalization.
What is “personalization?”
Constructor believes that personalization centers on using customer data and algorithms to present results for a specific user as they are shopping.
Unfortunately, many ecommerce and search platforms, use less robust definitions of personalization. Some claim that using customer data records to show a pop-up that says, “Welcome back, Shirley” is personalization. Others claim that using membership in a fixed demographic cohort to show items of interest to women, teens or Australians is personalization.
That’s not personalization to you or Constructor. We believe that personalization should improve the experience on your site for every individual. We believe personalization has the power to improve revenue and customer loyalty for site owners. Personalization is more than a buzzword, it’s a source of competitive advantage for your business and it’s what users expect today from search.
Collaborative Personalization at work
Personalized Search Recommendations
Collaborative personalization features
Improve user experience by tailoring search results for each and every user on your site.